J&J Optical was established in Sturgis South Dakota in the year 2000. Our mission is to improve the vision of our customers. We are a state of the art laboratory and a retail store. Because we grind our own lenses, we can sell eyewear at very competitive prices. We are proud of our outstanding quality and product knowledge. We are experts at determining the best solutions for our customers, and producing outstanding eyewear at outstanding prices. We are not eye doctors, and do not try to emulate eye doctor clinics. Our offices are warm, inviting, clean and friendly. We are care about the communities surrounding our stores, and contribute to the wellbeing of the citizens.